Whey Protein

Life Time Fitness’s Grass-fed Whey Protein is an excellent source of protein that provides highly-absorbable essential and branched-chain amino acids to support your health and fitness goals.*

The naturally-flavored and sweetened whey protein concentrate is designed to be a convenient, minimally-processed source of high-biologic value protein you can mix in your favorite smoothie or consume after you challenge yourself at the club.*

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Grass-Fed Whey Protein Story

Adequate high-quality protein is essential to support a healthy metabolism, immune function, and healthy body composition throughout the lifespan.

When formulating something as important as a healthy protein supplement, we insisted on finding the purest source of quality whey protein available, which brought us to New Zealand.

New Zealand’s dairy industry is perhaps the most well-run and sustainable agriculture industries in the world. High standards for both animal welfare and environmental stewardship yield nutrient dense dairy products that support consumer health along with great taste and sustainability.

New Zealand is one of the few places in the world where cows can graze on their natural diet of grasses year-round, and the organic, non-GMO pastures supply >85% of the cows’ diets as nature intended. The use of antibiotics, hormones (rBGH and rBST), and chemical herbicides/pesticides is prohibited in NZ agriculture.

The bottom line is, if you care about the quality of protein in your routine you don’t need to look further than Life Time Fitness’s Grass-fed Whey Protein.

Formula Highlights

  • Naturally flavored and sweetened whey protein concentrate – no synthetic flavors or artificial sweeteners.
  • 20g of Whey protein per serving from New Zealand Grass-fed cows.
  • Rich source of all essential and branched-chain amino acids.*
  • Easy to mix, creamy texture.
  • Compared to conventional whey, grass-fed whey boasts higher levels of immunoglobulins and several other nutrients (omega-3 fatty acids, CLA, beta-carotene, vitamin D)*
  • Finished goods are tested to ensure protein claim is met and is also screened for heavy metals, microbes, and other contaminants before being released.
Ingredient Benefit
Whey Protein Concentrate (grass-fed) Excellent source of easily digestible essential and branched-chain amino acids sourced from the milk of New Zealand grass-fed cows. Contains ~80% protein by weight including beneficial nutrients lactoferrin, alpha- and beta-lactoglobulin and immunoglobulins unique to whey concentrate protein.* Provides a tasty and convenient way to support protein adequacy for lean muscle growth/maintenance, immune system function, satiety/appetite control, bone health, healthy blood pressure and antioxidant capacity (glutathione levels).*
Natural Vanilla Flavor with other natural Flavors Water or ethanol extracts of natural flavor compounds are used to enhance the flavor of the whey protein concentrate which naturally has a slightly sweet flavor.*
Xanthan Gum A soluble fiber used to help even out the protein dispersion in liquid and provide a more palatable texture/mouthfeel.*
Sea Salt Natural mineral used as part of the flavoring system.
Stevia Leaf Extract Naturally-derived high-intensity sweetener that a minimal effect on blood sugars and insulin levels. 
Why Whey Protein is One of the Most Valuable Supplements You Can Buy

Why is Whey Special?

Whey protein is the king of protein sources. Its nutritional advantages are believed to come from its unique amino acid profile. Whey is rich in essential amino acids, especially the branched-chain amino acids (BCAAs) leucine, isoleucine, and valine.

The large levels of BCAAs, especially leucine, is believed to have the greatest impact on protein synthesis, although the complete group of essential amino acids likely plays a role in whey’s other benefits.

Body Composition and Health Benefits of Whey

Body composition improves when muscle is added or fat is lost, or both. Because whey supports the development of lean body mass, it helps improve body composition.

Whey appears to impact the growth of muscle tissue in two ways ― by increasing protein synthesis and decreasing protein breakdown. But it also might support reductions in fat mass.

The amino acids in whey support better blood sugar levels and improve the functioning of insulin, which allows fat to be used as a more significant fuel source. Because whey protein supports muscle development, the additional lean body mass also creates a way for incoming carbohydrate to be more readily stored as glycogen instead of being converted to fat.

Also studies have shown that higher protein diets can reduce cravings by up to 60% and adding protein in the form of a supplement like whey can be as effective as extra food protein.

Whey Isolate or Whey Concentrate?

Grass-fed whey concentrate is the ideal protein source for those who can tolerate a little more lactose and who are looking for something to consume between or in place of meals. It has more functional properties which support the immune system. This is part of the reason Life Time Fitness uses grass-fed protein from New Zealand in our Whey Protein.

However, those who are sensitive to lactose can have trouble with whey concentrate. In those cases, they may need whey isolate. 

Should You Supplement?

Although most individuals would benefit, each person is unique. Better body composition and recovery from exercise sound pretty good. So does a reduced appetite, better immune function, and better measures related to metabolic function.

Of course, you’d still need to eat well and exercise to get the best benefits. The only way to know whether whey or any other nutritional supplement works for you is to give them a serious try by making whey protein a regular part of your diet for a month or two. If you tolerate it you might be surprised at the effect whey has on how you feel and function. 

Do You Have to Eat Protein Immediately After a Workout?
Are You Protein Poor?
Since 2010 the USDA has recommended that adults over 18 eat 0.36 grams of protein per pound of body weight daily, which works out to roughly 55 grams of protein for a 150-pound person.  But that amount may be too low for most active people, according to a 2015 study by a team of researchers in Canada and Texas, published in Applied Physiology, Nutrition, and Metabolism.
Click here to read more.
Protein Power: What You Need to Know
You need protein to build muscle, manage your metabolism, and support tissue repair. But how much? What kind? And can you get too much?
We answer your top-12 questions about protein here.

Grass Fed Whey Vanilla

Serving size: 28g (Approximately Two Level Scoops)
Servings Per Container: 30 (Approximately)

Nutrient Amount per serving % DV
Calories 120  
Calories from Fat 25  
Total Fat  2.5g 3%
Saturated Fat  1g 5%
Cholesterol 60mg 20%
Sodium 130mg 6%
Total Carbohydrate 3g 1%
Sugars 2g **
Other Carbohydrate 1g **
Protein 20g 40%
Calcium 20mg 2%
Potassium 150mg 4%
Digestive Enzyme Blend    

*Percentage Daily Values are based on a 2,000 calorie diet
**Daily value (DV) not established

Other Ingredients:Whey Protein Concentrate, Natural Flavors, Xanthan Gum, Sea Salt, Stevia Leaf Extract.


Grass Fed Whey Chocolate

Serving size: 31g (Approximately Two Level Scoops)
Servings Per Container: 30 (Approximately)

Nutrient Amount per serving % DV
Calories 120  
Calories from Fat 25  
Total Fat  3g 4%
Saturated Fat  1.5g 8%
Cholesterol 60mg 20%
Total Carbohydrate 4g 1%
Dietary Fiber 1g 4%%
Sugars 2g **
Other Carbohydrate 1g **
Protein 20g 40%
Calcium 20mg 2%
Sodium 180mg 8%
Potassium 250mg 6%
Digestive Enzyme Blend    

*Percentage Daily Values are based on a 2,000 calorie diet
**Daily value (DV) not established

Other Ingredients:Whey Protein Concentrate, Natural Flavors, Alkalized Cocoa Powder, Stevia Leaf Extract, Xanthan Gum, Sea Salt.


Frequently Asked Questions

Is this product gluten-free?

Yes. No gluten-containing ingredients are used in the formula, and every lot is tested to confirm it’s below 20ppm gluten.

Is this product vegan?

No, it contains whey protein sourced from cow’s milk.

What’s in the ‘Natural Flavors’?

Water or ethanol extracts of flavors from natural plant sources (such as vanilla bean).

How much protein should I consume?

Be sure to consult your doctor before making any significant change to diet or supplementation. For healthy individuals engaged in resistance training programs, a good estimate for protein needs is 1g of protein per pound of goal or ideal body weight per day, assuming they do not have kidney disease or other medical conditions that would warrant protein restrictions. For more on protein recommendations, read our post on high-protein diets.

The No List

Not only do we take pride in what we put in our supplements, we also go to great lengths to avoid putting anything harmful or unnecessary in them. The following is our current list of ingredients we refuse to put in our supplements.

Acesulfame-K (Ace-K) • Aspartame • Banned substances • Benzoic acid • Butylated hydroxyanisole (BHA) • Butylated hydroxytoluene (BHT) • Bisphenol A (BPA) • Carmine (natural red 4) • Cyclamates • Eggs • Ephedra sinica (Ma Huang) • Ethyl vanillin • Ethylene oxide (ETO) • FD&C numbered color pigments • Glycols (propylene glycol) • High fructose corn syrup (HFCS) • Hydrogenated oils (partially hydrogenated oil, trans-fats) • Irradiation • Peanuts • Polyethylene glycol (PEGs) • Propyl gallate • Saccharin • Sodium benzoate • Sorbitol • Stearates (stearic acid, magnesium stearate) • Sucralose • Sulfites (potassium bisulfite, sodium sulfite) • Synthetic Vanillin • Tertiary buthylhydroquinone (TBHQ)

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.