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Whey Protein

Life Time Fitness’s Grass-fed Whey Protein is an excellent source of protein that provides highly-absorbable essential and branched-chain amino acids to support your health and fitness goals.*

The naturally-flavored and sweetened whey protein concentrate is designed to be a convenient, minimally-processed source of high-biologic value protein you can mix in your favorite smoothie or consume after you challenge yourself at the club.*
$49.99
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Grass-Fed Whey Protein Story

Adequate high-quality protein is essential to support a healthy metabolism, immune function, and healthy body composition throughout the lifespan.

When formulating something as important as a healthy protein supplement, we insisted on finding the purest source of quality whey protein available, which brought us to New Zealand.

New Zealand’s dairy industry is perhaps the most well-run and sustainable agriculture industries in the world. High standards for both animal welfare and environmental stewardship yield nutrient dense dairy products that support consumer health along with great taste and sustainability.

New Zealand is one of the few places in the world where cows can graze on their natural diet of grasses year-round, and the organic, non-GMO pastures supply >85% of the cows’ diets as nature intended. The use of antibiotics, hormones (rBGH and rBST), and chemical herbicides/pesticides is prohibited in NZ agriculture.

The bottom line is, if you care about the quality of protein in your routine you don’t need to look further than Life Time Fitness’s Grass-fed Whey Protein.

Formula Highlights

  • Naturally flavored and sweetened whey protein concentrate – no synthetic flavors or artificial sweeteners.
  • 20g of Whey protein per serving from New Zealand Grass-fed cows.
  • Rich source of all essential and branched-chain amino acids.*
  • Easy to mix, creamy texture.
  • Compared to conventional whey, grass-fed whey boasts higher levels of immunoglobulins and several other nutrients (omega-3 fatty acids, CLA, beta-carotene, vitamin D)*
  • Finished goods are tested to ensure protein claim is met and is also screened for heavy metals, microbes, and other contaminants before being released.

The Power of Protein


Pick Your Protein Powder

A popular nutritional supplement among fitness-minded people, protein powders come in many formulations. Here’s how to decide which ones are likely to suit you best.
Click here to learn more.

10 Genius Ways to Use Protein Powder

Shakes and smoothies are great options, but there are plenty of other creative ways to sneak more high-quality protein into your go-to meals and snacks.
Click here to learn more.

Please make your selection above to view the supplement facts

Ingredient Benefit
Whey Protein Concentrate (grass-fed) Excellent source of easily digestible essential and branched-chain amino acids sourced from the milk of New Zealand grass-fed cows. Contains ~80% protein by weight including beneficial nutrients lactoferrin, alpha- and beta-lactoglobulin and immunoglobulins unique to whey concentrate protein.* Provides a tasty and convenient way to support protein adequacy for lean muscle growth/maintenance, immune system function, satiety/appetite control, bone health, healthy blood pressure and antioxidant capacity (glutathione levels).*
Natural Vanilla Flavor with other natural Flavors Water or ethanol extracts of natural flavor compounds are used to enhance the flavor of the whey protein concentrate which naturally has a slightly sweet flavor.*
Xanthan Gum A soluble fiber used to help even out the protein dispersion in liquid and provide a more palatable texture/mouthfeel.*
Sea Salt Natural mineral used as part of the flavoring system.
Stevia Leaf Extract Naturally-derived high-intensity sweetener that a minimal effect on blood sugars and insulin levels. 
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Frequently Asked Questions

Is this product gluten-free?

Yes. No gluten-containing ingredients are used in the formula, and every lot is tested to confirm it’s below 20ppm gluten.


Is this product vegan?

No, it contains whey protein sourced from cow’s milk.


What’s in the ‘Natural Flavors’?

Water or ethanol extracts of flavors from natural plant sources (such as vanilla bean).


How much protein should I consume?

Be sure to consult your doctor before making any significant change to diet or supplementation. For healthy individuals engaged in resistance training programs, a good estimate for protein needs is 1g of protein per pound of goal or ideal body weight per day, assuming they do not have kidney disease or other medical conditions that would warrant protein restrictions. For more on protein recommendations, read our post on high-protein diets.

The No List

Not only do we take pride in what we put in our supplements, we also go to great lengths to avoid putting anything harmful or unnecessary in them. The following is our current list of ingredients we refuse to put in our supplements.

Acesulfame-K (Ace-K) • Aspartame • Banned substances • Benzoic acid • Butylated hydroxyanisole (BHA) • Butylated hydroxytoluene (BHT) • Bisphenol A (BPA) • Carmine (natural red 4) • Cyclamates • Eggs • Ephedra sinica (Ma Huang) • Ethyl vanillin • Ethylene oxide (ETO) • FD&C numbered color pigments • Glycols (propylene glycol) • High fructose corn syrup (HFCS) • Hydrogenated oils (partially hydrogenated oil, trans-fats) • Irradiation • Peanuts • Polyethylene glycol (PEGs) • Propyl gallate • Saccharin • Sodium benzoate • Sorbitol • Stearates (stearic acid, magnesium stearate) • Sucralose • Sulfites (potassium bisulfite, sodium sulfite) • Synthetic Vanillin • Tertiary buthylhydroquinone (TBHQ)


*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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